Mark Edward Roberts received a wallet four Christmases ago that left him feeling less than jolly. The slim leather wallet was about half the size of his old one, which was already overstuffed with credit, reward and gift cards."I couldn't fit anywhere near all of the stuff I wanted to carry with me," Roberts said. So he removed many of the gift cards and before long, lost most of them.
Frustrated, Roberts and his friend Jennifer Mathe, who gave him the wallet, brainstormed ways to help consumers better manage their gift cards, which experts estimate will be the most popular item of the holiday season, totaling more than $26 billion in sales.The two came up with the idea to enable users to purchase and register their gift cards, track their balances, swap cards of equal value and even earn interest.
The whole idea is to give you a one-stop shop," Mathe said. "As a consumer, you shouldn't have to go anywhere else." LAT: A website will offer services for shoppers and retailers